Showing posts with label Development. Show all posts
Showing posts with label Development. Show all posts

SOCIAL CONSTRUCTIONISM

Wednesday, March 12, 2014


Social Construction refers to the processes by which events, persons, values, and ideas are first defined or interpreted in a certain way and given value and priority, largely by mass media, leading to the personal construction of larger pictures of reality. Here, the ideas of ‘framing’ and ‘schemata’ play their part. This concept is at the very center of thinking about processes of media influence. The unthinking, but increasing, promotion by media of nationalism, patriotism, social conformity and religion could all be interpreted as examples of social construction. The emphasis is on the media as a reproducer of a selective and biased view of reality.


As per Berger and Luckman, the notion of society as an objective reality pressing on individuals is countered with the alternative (and more liberating) view that the structures, forces, and ideas of society are created by human beings, continually recreated or reproduced and also open to challenge and change. There is a general emphasis on the possibilities for action and also for choices in the understanding of ‘reality’ . Social Reality has to be made and given meaning (interpreted) by human actors.

Development efforts in Nepal and Media

Development efforts in Nepal and Media
Periodic plans and media in Nepal
Development, government, and press in Nepal
Current development communication scenario in Nepal

"With the overthrow of the Ranas, Nepal was ill prepared to meet the challenge of development shared by Third World countries after the Second World War. What it did not share with many of these countries were the positive legacies of past colonialism. Nepal had little sense of the outside world, no infrastructure to support development, and no trained manpower resources. Various foreign governments were willing to provide aid, but there was no effective indigenous administration available to determine the country's needs, accept and distribute this aid. Nepal was actually able to spend only less than sixty-five per cent of the total allocated development budgets during the first five year plan period of 1956-61."

Dor Bahadur Bista, Fatalism and Development, Nepal's struggle for Modernization

The first newspaper in Nepal, The Gorakhapatra, was established in 1901 AD. Even the Broadcasting began in the country in 1951 with the establishment of the government-owned and operated Radio Nepal. However the Kingdom was not entered in the age of planned development by the time.

Nepal started planned development in 2013 B.S. The First Five-year plan (1956-61) allocated about 576 million for development expenditures. Transportation and communication received top priority with over 36 percent of the budget allocations. The attempt continued under various names in several successive plan-periods. Nine periodic plans including one-three-year plan have already been implemented so far. Now we are running in Tenth Five years plan. The ongoing plan has emphasized the role of communication for the betterment of daily life of the common people.

It was about three decades ago, Communication was introduced with high priority in the periodic plan. It was during fourth five years plan of 2027-2032 B.S or 1971-73 A D. The plan had emphasized transportation and Communication. The government prioritized the agenda for the development of transport and communication and 125.20 cores were allocated for the purpose. During the same plan the government came up with a national Communications plan (NCP) to improve communication in the government and corporate sectors. The NCP became a part of the nation's five-year plan and served to strengthen the country's communication infrastructure.

In fact, a national communication policy had began to emerge after the overthrow of the autocratic Rana regime in 1951.In the decade that followed, professional organizations such as the Nepal Journalists Association, private news agencies, the Nepal Sambad Samiti, and the Sagarmatha Sambad Samiti emerged, and the government appointed the first press commission. The government recognized the need for using communication strategies to achieve national development goals. Thus, it set up a ministry of information and broadcasting.

It is noteworthy, that by the 1980s the government had not clear idea about the role of mass media in national development. Even though it had been allocating budget for the transportation and communication. It was continued during the fifth five year plan of 2032-2037 too.

The years following the 1980s brought about a communications explosion in Nepal. During this period, television and computers heralded a new era, marked by modern by modern way of working and living in households and offices. Around this time, some well-to-do families in Kathmandu and other urban areas of Terrain developed an interest in watching Indian television channels.

During the period political awareness spread to a significant level. It started to interfere in the policy making process. And that was possible due to the media, which played a role of medium of dilouge.Changes in press laws in 1981 fostered the development of small, weekly tabloids, which multiplied more than four-fold from about 90 to 400, in just two years. The private-sector press criticized the authoritarian political system. In the 1980s, this press exposed the increasing corruption in the government and brought attention to the discontent.

Role of communications had not linked properly with development by the1980s.Eventhough, establishment of Radio Nepal and publication of newspapers during this time played a significant role to create political and social awareness in public. During the period from the 1950s till the 1970s, Nepal relied on traditional system of mass communications for the limited access to information. It was during the Sixth Plan period (2037-2042) or (1980-1985) that the feasibility studies on TV broadcasting in Nepal was conducted.

Steps were initiated in 1983 towards establishing a TV channel in Nepal in accordance with the concept of "Communications for Development." In January 1985, Nepal Television project was established under the then Ministry of Communications. In February 1986, NTV project converted in to a corporation.

Sixth plan aimed at improving the existing means of communication for developing a conducive environment for social and economic development. It further planned to develop the communication facilities in such a way that it would enhance the national unity and integrity as well as maintain a positive image of Nepal and the Nepali around the world. It also had an ambition of providing at least the basic means of communication to all parts of the country. It believed that the best use of the means of communication would be to use it for the promotion and preservation of the art and culture of the nation.

The Eighth plan recognized communication as a means to ensure the people's right to know. It aimed to develop the media sector as an important infrastructure for the development of the nation. It further aimed to make means of communication reach the rural areas. Efforts were to be made to make the communication sector economically and financially independent. During the period government improved the broadcasting condition of Radio Nepal and planned to introduce Frequency Modulation (FM) broadcasting system from the private sector. Total of 5770.0 million was spent in the information and communication in the Eighth plan period. During the plan, the strategy to provide common type of communication service to the commoners had adopted and ensures balanced development of various means of communication.

However there is still some sort of lacking regarding the coordination among the government, media and development efforts in the country. The Ninth Plan that was completed in the fiscal year 2058-59 had mentioned the communication. But it could not do anything substantial in the area. This plan stressed on the high priority to the proper development and expansion of the information and the communication sector with the objectives of extending the communication services to the rural areas throughout the country, expanding required communication system for the required infrastructure, assisting in increasing the economic growth rate while mobilizing the communication sector, alleviating poverty which still remain a serious challenge to the nation, and eradicating social backwardness.

The Tenth plan, the third planned document after the restoration of democracy or the first plan in the 21 century is underway at present. It had commenced in the year 2059-60 with such aims:

  • Encouraging private sectors for development and promotion of information technology sector in order to eradicate poverty.
  • Developing sustainable and competitive information technology by using modern technology in the rural area.
  • Introducing new development programmes in information technology for socio-economic development.

Just before the beginning of the Tenth plan Nepal had the following scenario in the Human Development front:

Literacy: 49.2 %
Primary School enrolment: 80.4%
Longevity: 61.9 years
Maternal Mortality: 415 per lac
Total Fertility: 4.1 %
Population Growth: 2.25 %
Delivery Service by trained hand: 13.0 %
Drinking water: 71.61
Human Development Index: 0.466

Communication facilities in Nepal are also very poor. According to the UNDP Human Development Report, 2003 the country is in 143 rank of HDI. Telephone, Cellular phone and Internet are available for 13.0, 1 and 2.6 per thousand people respectively. Same condition is prevailing regarding the mass communication.

Use of information technology by the media is one of the significant developments in Nepal after the advent of democratic political system in 1990. But the flow of information as well as availability of the media throughout the country is still unbalanced. According to the latest data from Press Council Nepal, number of registered newspaper is 1620. Among them 26 percent is regular. And distribution of these newspapers is 70, 15, 9, 4 and 2 for the mid, eastern, western, mid western and far west respectively. Among the 52 of lisence holders, 42 FM are operating throughout the country. Total of 7 TV are presenting Nepali programmes.

One should be able to see an intensification of an overall trend without denying a past for it. Underdevelopment in Nepal, therefore, has a long history whose roots lie in the continuous, if uneven, process of peripheralization. If it was the world capitalist power, the British Empire, under whose ausices peripheralization and underdevelopment marched ahead before 1947, the Indian dominant alliance has been the immediate motive force in this process in the more recent past as well as at present. (Mishra 110)

In nutshell, there is still a room for coordinated role of media and the government for the development awareness and efforts. As Willbur Scharmme development is impossible without the right to information of the people, we have miles to go to achieve such noble goal.

Works Cited:
Mishra, Chaitanya. Development and Underdevelopment: A Preliminary Sociological Perspective. In James F. Fisher (Ed) Occasional Papers in Sociology and Anthropology vol 1. Kathmandu: Central Dept. of Sociology and Anthropology TU, 1987.



Development Support Communication

Development Support Communication, a term that was coined and popularized by practitioners, was the response of fieldworkers to the realities in developing countries. With this term, the emphasis changed from viewing communication as an input toward greater economic growth to visualizing communication more holistically and as a support for people's self-determination, especially those at the grassroots.

Erskine Childers, brain behind this term, describes 'Development Support Communication' as development planning and implementation in which more adequate action is taken of human behavioral factors in the design of development projects and their objectives.

Development Support Communication system continuously emphasizes the appropriate motivation for the on-going support to sartorial development programmes. In the Development Support Communication system communication is used for:

Persuasion
Transmission of knowledge and information
Personal expression
Social and political change associated with sartorial development as vital instrument for social and political change

In the development context, communication strives not only to inform and educate but also to motivate the people and secure public participation in the growth process. A widespread understanding of development plans is an essential stage in the public cooperation for national development. An understanding of the priorities which govern these plans will enable each person to relate its role to the larger purposes of the nation as whole. Methods of communication must give people messages in simple language for understanding. The development plans must be carried into every home in the language and symbols of the people and expressed in terms of its common needs and problems. If obstacles are encountered and things go wrong somewhere people must be informed and acquainted with the steps taken to set things right. It is and error to be little the capacity of the common man to find out and accept what is good for improvement. This is the philosophy of development support communication which was urgently supported by UNESCO, UNDP, communication scholars and practitioners the world over.

Development communication was guided by the organizing principles of the dominant paradigm. Initially, the emphasis in this approach was on economic growth as the main route to development. Later, as disenchantment with this notion grew, people-oriented development variables were included under the umbrella of the paradigm.

Development communication and development support communication are two different trems.Development communication communicates development messages to people for betterment of their economic and social conditions. Whereas development support communication addresses development planning and the plan of operation for implementation.

Development Communication
Development Support Communication
Structure:
Top-down, Authoritarian
(Subject-Object relationship)


Paradigm:

Dominant paradigm of externally directed social change

Level:

International and national

Media:

Big media, TV, Radio, Newspapers

Effects:

To create a climate of acceptance by beneficiaries for exogenous ideas and innovations
Horizontal knowledge-sharing between participants
(Subject-Subject relationship)



Participatory paradigm of an endogenously directed quest to maintain control over basic needs


Grassroots, Local



Small media, Video, Film strips, Traditional media, Group and Interpersonal communication


Create a climate of mutual understanding between participants



Development Support Communication

Development Support Communication, a term that was coined and popularized by practitioners, was the response of fieldworkers to the realities in developing countries. With this term, the emphasis changed from viewing communication as an input toward greater economic growth to visualizing communication more holistically and as a support for people's self-determination, especially those at the grassroots.

Erskine Childers, brain behind this term, describes 'Development Support Communication' as development planning and implementation in which more adequate action is taken of human behavioral factors in the design of development projects and their objectives.

Development Support Communication system continuously emphasizes the appropriate motivation for the on-going support to sartorial development programmes. In the Development Support Communication system communication is used for:

Persuasion
Transmission of knowledge and information
Personal expression
Social and political change associated with sartorial development as vital instrument for social and political change

In the development context, communication strives not only to inform and educate but also to motivate the people and secure public participation in the growth process. A widespread understanding of development plans is an essential stage in the public cooperation for national development. An understanding of the priorities which govern these plans will enable each person to relate its role to the larger purposes of the nation as whole. Methods of communication must give people messages in simple language for understanding. The development plans must be carried into every home in the language and symbols of the people and expressed in terms of its common needs and problems. If obstacles are encountered and things go wrong somewhere people must be informed and acquainted with the steps taken to set things right. It is and error to be little the capacity of the common man to find out and accept what is good for improvement. This is the philosophy of development support communication which was urgently supported by UNESCO, UNDP, communication scholars and practitioners the world over.

Development communication was guided by the organizing principles of the dominant paradigm. Initially, the emphasis in this approach was on economic growth as the main route to development. Later, as disenchantment with this notion grew, people-oriented development variables were included under the umbrella of the paradigm.

Development communication and development support communication are two different trems.Development communication communicates development messages to people for betterment of their economic and social conditions. Whereas development support communication addresses development planning and the plan of operation for implementation.

Development Communication
Development Support Communication
Structure:
Top-down, Authoritarian
(Subject-Object relationship)


Paradigm:

Dominant paradigm of externally directed social change

Level:

International and national

Media:

Big media, TV, Radio, Newspapers

Effects:

To create a climate of acceptance by beneficiaries for exogenous ideas and innovations
Horizontal knowledge-sharing between participants
(Subject-Subject relationship)



Participatory paradigm of an endogenously directed quest to maintain control over basic needs


Grassroots, Local



Small media, Video, Film strips, Traditional media, Group and Interpersonal communication


Create a climate of mutual understanding between participants


Reference:
1.      Bista Dor Bahadur, Fatalism and Development Nepal's Struggle for Mordernization, Orient Longman, 1991
2.      Panday Devendra Raj, Nepal's Failed Development Reflections on the Mission and the Maladies, Nepal South Asia Centre, April 1999



Role of development journalism

Development journalism:
Michael Kunczik states -"Development journalism proceeds from the normative assumption that the people affected must be actively involved in the decision making, planning and implementation of development projects. With that, apart form dissemination of information, two functions of development journalism is particularly emphasized: the motivation to active cooperation of the people affected and the active advocacy of their interests vis a vis planners, respectively the government.

In "Development and Communication" published by Friedrich-Ebert-Stiftung, he further says-" Development journalism is then synonymous with a 'grass roots approach', that is, it is decentralized and participatory."

P. Sainath, says in the introduction of his collection of stories from India's poorest district-'Everybody loves a good drought', winner of thirteen awards-" The people who figure in this book represent a huge section of Indian society. One that is much larger than the 10 per cent of the population who run their lives. But a section that is beyond the margin of elite vision. And beyond the margins of a press and media that fail to connect with them."

Localized Approaches to Development Communication

The relationship between communication and development can be broadly categorized in two types:
a) Macro societal level
b) Micro level

Macro societal level studies examine the co-relation between existence or availability of mass media institutions and various indices of development. Lerner, Schramm and other communication theorists found high correlation between media participation and such indices of development as organization, literacy and political participation.
A UNESCO study (UNESCO, Mass Media in Developing Countries, Reports and Papers in Mass Communication, 1961, Paris) found that indicators of national development such as per capita income, literacy, urbanization and industrialization were correlated with indicators of a well-developed media infrastructure (e.g. newspaper consumption per person, daily newspaper circulation per 100 persons, cinema seats per 100 persons and number of radio sets per 100 persons.) The development of mass media was clearly related to other developments in the country.

All the studies provide direct support to the view that a modern mass media system is an important part of social overhead capital of development.

Mircolevel studies examine the co-relation between media exposer and modernization variables. Communication scholars have found significant interrelationship between communication variables and modernization variables. It is argued that information of certain kind awakens appetite for new things and new ways of doing things and mass communication produces demonstration effect.

Other scholars have expressed that mere availability of any kind of mass media is not likely to be useful for innovative changes; the information transmitted through media must be functionally and locally relevant and relates to patterns of content presented to the audience. Information is perceived as useful, it is applicable, timely and specific in given situation.

The importance of localized communication approach is emphasized. Grass roots-based, people-centered participatory development strategies that emerged in the 1970s proposed a completely different notion of cultural change distinct from the West to East diffusion of modern ideas via the mass media suggested by well-intentioned US academics. Brazilian educator Paulo Freire outlined a new methodology that had illiterate adults participating actively in the transformation of their world.

In Freire's proposed pedagogy of the oppressed, the teacher (or media producer) is no longer the authority, but a learner-cum-teacher: someone who both learns and teaches in dialogue with other fellow learners-teachers. The dialog-based message design process proposed in this book tries to approximate the Freirean ideal.

The development programmes must be local to meet the local needs which vary widely in differing regions and sub-regions in large developing countries as there is plurality of cultures and languages.


Communication scholars argue that a localized approach would enable the communicator to design messages which will be relevant in terms of utility, timeliness, applicability, specificity, etc.The localized media approach would tailor message for local conditions. Such an approach can overcome the constraints of infra-structural reasons and facilitate two-way communication by allowing greater involvement and participation of the audience in the communication process.  

Development Journalism in India

Development Journalism started in India with the beginning of this new arena of the mass communication. Wilbur Schramm was also involved in India during the initial days of development communication. Schramme's international activities in the 1950s and 1960s took him to India too. In 1964, he headed a team of experts who were invited by the Indian government to advice on developing the infrastructure for mass media communication in India. The Indian Institute of Mass Communications was established in Delhi in 1965 with his recommendation. The Institute has been imparting knowledge and skills on development journalism to the participants from across the third world.
Television began in India as a UNESCO supported educational project in 1959, and grew very slowly in the 1960s.
There is a long tradition of Development Journalism in India. P. Sainath compailed a book" Everybody loves a good drought" in 1996 based on a series of reports he filed for the Times of India from some of the country's poorest districts. The book, compilation of ten development stories won thirteen awards.
The Press Institute of India, an NGO working for media has been publishing GRASSROOTS, a rural newspaper.
Sensitizing the Media for Development Issues:
‘Development Journalism’ focuses on the needs of the poor, the deprived, and the marginalized and emphasizes their effective participation in developmental planning. Or to say it slightly elaborately, this kind of journalism motivates the active participation of the affected people and advocating for their interests, in place of the views of the policy makers and the planners i.e. the government.
For last 10 years Charkha has been functioning with this concept of journalism as its model. It has to extent succeeded in generating an interest among a section of media persons towards people’s issues. But on the whole, the scene still persists where the mainstream media is not sufficiently focusing grassroots people’s initiatives and movements. It is for this reason; activists of mass movements and organizations have initiated efforts for making an interface possible between mass media and such organizations. One illustrious example and fruit of such interface is the Narmada Bachao Andolan. This movement has assumed a nation wide interest not for the reason that it symbolizes people’s fight against mega dams, but because it could and is still using mass media in a better and effective way for highlighting itself in the public eye.
There was a time when media would reach to movements for reporting it. But unfortunately now, activists have to do two things simultaneously- carry on with their movements and write news reports about them and also take those reports to newspaper offices for favor of publication. The sorcerers of the mainstream media don’t make any efforts on their own to lend their ears to the stirrings and upsurges at the grassroots level. Consequently, in situations where activists are yet to learn to find a place for their issues, failures and successes in the mainstream media, these remain confined only to their immediate local surroundings and don’t reach to a wider audience or readership. Charkha is a modest initiative in making an interface possible between action at the grassroots level and the mainstream media; an effort for ‘spinning action into words’.
Charakha claims that it try to making bridges between people’s issues and the media. If they are left with no time to reach down to the issues; we can take these to them. To put it more clearly, we want media’s centralized power to be decentralized.
Charkha is precisely working for this kind of decentralization of media and is trying to do it at various levels. Charkha starts from the Panchayat level. In Rajasthan, Chattisgarh, U.P., Jharkhand, Uttranchal and Bihar, we conduct Writing Workshops at the tehsil and state levels in which social activists related to Panchayat Raj & Self- governance are given information about media. For evolving panchayat level media we train these activists in preparing wall newspapers and also in writing reports etc. for newspapers panchayat related issues. Local editors and journalists are also invited to these workshops so that they could familiarize themselves with the ground realities of a village and in future are willing to include these issues in their papers. Charkha also conducts Media Workshops for journalists and free lancers in which the roles of media and people’s issues are the focal point of discussion. Social activists are given information about the internal constitution of the media, its way of functioning, pressures on it and its responsibilities; while media persons get an opportunity for developing a deeper understanding of people’s issues. In the light of the experiences Charakha have gained in last ten years reveal that though successes on this path are very difficult to achieve, but not impossible.

Localized Approaches to Development Communication
The relationship between communication and development can be broadly categorized in two types:
a) Macro societal level
b) Micro level

Macro societal level studies examine the co-relation between existence or availability of mass media institutions and various indices of development. Lerner, Schramm and other communication theorists found high correlation between media participation and such indices of development as organization, literacy and political participation.
A UNESCO study (UNESCO, Mass Media in Developing Countries, Reports and Papers in Mass Communication, 1961, Paris) found that indicators of national development such as per capita income, literacy, urbanization and industrialization were correlated with indicators of a well-developed media infrastructure (e.g. newspaper consumption per person, daily newspaper circulation per 100 persons, cinema seats per 100 persons and number of radio sets per 100 persons.) The development of mass media was clearly related to other developments in the country.

All the studies provide direct support to the view that a modern mass media system is an important part of social overhead capital of development.

Mircolevel studies examine the co-relation between media exposer and modernization variables. Communication scholars have found significant interrelationship between communication variables and modernization variables. It is argued that information of certain kind awakens appetite for new things and new ways of doing things and mass communication produces demonstration effect.

Other scholars have expressed that mere availability of any kind of mass media is not likely to be useful for innovative changes; the information transmitted through media must be functionally and locally relevant and relates to patterns of content presented to the audience. Information is perceived as useful, it is applicable, timely and specific in given situation.

The importance of localized communication approach is emphasized. Grass roots-based, people-centered participatory development strategies that emerged in the 1970s proposed a completely different notion of cultural change distinct from the West to East diffusion of modern ideas via the mass media suggested by well-intentioned US academics. Brazilian educator Paulo Freire outlined a new methodology that had illiterate adults participating actively in the transformation of their world.

In Freire's proposed pedagogy of the oppressed, the teacher (or media producer) is no longer the authority, but a learner-cum-teacher: someone who both learns and teaches in dialogue with other fellow learners-teachers. The dialog-based message design process proposed in this book tries to approximate the Freirean ideal.

The development programmes must be local to meet the local needs which vary widely in differing regions and sub-regions in large developing countries as there is plurality of cultures and languages.

Communication scholars argue that a localized approach would enable the communicator to design messages which will be relevant in terms of utility, timeliness, applicability, specificity, etc.The localized media approach would tailor message for local conditions. Such an approach can overcome the constraints of infra-structural reasons and facilitate two-way communication by allowing greater involvement and participation of the audience in the communication process. 



Development Journalism in Third World

Cultural Globalization or Cultural Imperialism:
In Latin America, a school of thought defined the failure of Third World development in terms of dependency. Dependency theory viewed the world as a single system and found "imperial centers", notably the United States, which controlled the flow of goods, services, and capital between themselves and nations on the periphery of the system. Economic development at the periphery, which included most of the Third World, was used to strengthen the dominance of the center nations and to maintain the peripheral nation's position of dependence.

In this theory which sees Communication as Imperialism, twentieth century multinational of transnational corporations (MNCs or TNCs) performed the same functions as eighteen and nineteenth century imperial armies. It was the MNCs and TNCs that came, saw, and conquered through the manipulation of wants, needs, and desires and made the Third World believe that development could come only through the continuation of the existing global system.

Because dependency theory argued that domination was maintained through persuasion rather than armies, mass media or communication. TNCs-were especially important. The articulation of a cultural/information imperialism component of dependency theory was the work of a North American, Herbert Schiller. His explanation of cultural domination in the early 1970s spread from his home base at the University of California at San Diego to universities, development centers, and occasionally even government offices at around the world. His influence seemed to expand even as American economy and military power declined in the 1970s because he argued that the West, especially the United States, was all-powerful in information, the coin of the new information age, and that information was increasingly the business of the MNC's and Tic's.

Dependency theory and its corollaries also relieved people and Third World governments from responsibility for their actions. Why were "Dallas" and Disney cartoons as popular in the Third World as they were in the United States? Not because of the universal appeal of fantasy programming, but because the communication TNCs first created the demand for it, then sold the programs to satisfy the demand. Why did Third World countries rely so heavily on the Western news agencies? Not because the Western agency files were fast, reliable, and interesting, but because the TNCs that controlled the news prevented the development of alternative organizations to challenge their hegemony.

Development Economics

Monday, March 10, 2014

The development strategies and policies depend on three factors: Development Economics, Development Administration and Development Communication.

Devcom believes that future is built as a result of interactions between people and socio-economic and technological possibilities. Once we gain a deeper understanding of the directions of change, we may define with greater measure of confidence our feasible region of action as shown in figure. (Narula 19)



Role of Communication in Development:

Mass Media may create general awareness and facilitate development of appropriate attitudes; however their input must be meaningful. Mass media messages cannot be disseminated without human interaction: there is little doubt that people do learn from mass media, but to be translated into action these learning require support form various forms of interpersonal communication and on-the-spot support.

Uma Narula in 'Development Communication Theory and Practices' says-"Role of communication has been a subject of considerable speculation in development theory." She has broadly presented three schools of thoughts in this regard:

First: Those (including classical and neoclassical economists) who consider communication as an infrastructure in the process of development and therefore view it as a precondition for economic growth.

Second: Those theorist mostly non-economists who view communication as critical or integral factor in the process of social change and modernization.

Third: Those researchers primarily social psychologists focusing on micro-system and media effects who consider communication as residual factor in the process of social change; to be studied on its own without much prejudice to its role in the developmental process.
They see communication as remaining factor in the process of social change like a substance or product left over after a chemical reaction.

As Mazid Tehranian argued, various theories have contributed to development and communication perspectives:

Theories of steady growth concern themselves primarily with stable growth in industrial society where principles of development are already institutionlised.They do not tell us how to start a process of development where it does not exist.

Dualistic theories emerged out of experience of colonialism and focused on problems of underdevelopment.

Balanced vs unbalanced theories emphasized the two alternative requirements of economic growth under the conditions of underdevelopment.

Enterpreneurial theories of growth emphasize the role of an economic elite. Human capital investment theories lay stress on education and research as the mainsprings of development process.

Marxian model of development considers communication as an integral though not decisive part of development process.

Theories of differentiation focus on the differentiation of social structures and functions as the key variable for development process.

Elite theories focus on the role of elites intellectual, political and business as of paramount importance in the process of social change in the developing countries.

Social mobilization theories focus on development policy related topics as the role of information in development decision making, the role of social communication in nationalism and participation, rate of mass media in psychic mobility, cognitive flexibility, and empathy, the role of communication and control in the crisis of development, dysfunctional role of mass communication, the multiplier effect of mass media in social mobilization, and the role of modern values in mobilization support for development.

The diffusion theorists consider process of development as spread of innovations. They focus on material, social, cultural and spatial diffusions.

In summary, international development theorists and practitioners have conceptualized development from various perspectives such as social change, modernization, progress, alternations in life-styles. But all the perspectives have encompassed 'growth'-the economic growth, viz industrial and agrarian growth; social growth, viz structural and value change.

Communication is significant component to achieve development effectively.

Three important handicaps to the development of an effective communications network in developing countries merit careful analysis.
First, there persists a considerable gap between the small modernizing elite and the large mass of tradition bound people. In some developing countries, the modernizers are out-numbered by the conservative traditional elite; in many, the latter may not be overtly strong, but its power to upset the position of the modernizers in a crisis cannot be underrated.
Second, the traditional communication networks in these countries are still strong; and the modern media of mass communication are poorly developed, A high rate of illiteracy precludes the wide utilization of books, magazines, and newspapers as instruments of communication. To the poor, the wireless continues to remain a remote and unobtainable luxury.
Third, there is very little scientific knowledge regarding the communication situation in the underdeveloped countries. Traditional channels of communication in these societies have not been clearly identified, nor is there much scientific information on the "opinion leaders" who have a seminal role in the dissemination of ideas and adoption of new practices. Even in respect to the mass media, little is known about their penetration and influence. ( Dube 215-216)

The case for developmental uses of communication has been argued persuasively and convincingly. First, communication helps to enlarge mental horizons. Second, it can be used to raise levels of aspiration. Third, through communication attention can be focused on problems having a bearing on contemporary developmental context. Fourth, it can be effectively employed to build consensus on the new economic and cultural goals and on the instrumentalities of achieving them. Fifth, through imaginative communication experimentation can be encouraged and knowledge relating to their success and/or failure can be widely diffused. Sixth, it can also be utilized to teach specific skills and techniques. In sum, communication can play a powerful role in nation building and development and contribute significantly to bringing about social change in the desired direction. (Dube 256)


Development Journalism

Wednesday, November 21, 2012

Development journalism is a part of development communication. It is relatively a new concept emerged in Third world countries. In the post colonial era, after World War II, when a number or countries became independent, they observed that western media were not interested in the development activities launched massively by developing countries. Instead, developing countries realized that the powerful media based on west always presented the darker side of life-such as corruption, assassination, coups, disaster, war etc.-in their news coverage as if nothing good occurs in these countries. This type of western-media-behavior seriously troubled communication experts and media practitioners of the Third World countries and enforced them to derive an alternative communication model. As a result,   development journalism emerged in the 1960s. The concept of development journalism was presented by Hong Kong residential British media scholar Yalan Chaley.   
Development journalism is a particular branch of journalism that insists on the speedy transformation of a country from poverty to a dynamic state of economic growth, and makes possible greater economic and social equality, and the larger fulfillment of human potential. The purpose of developments journalism is to create a sense that development can be nobody's gift but the result of one's own labor.
Development is not only the passage from the poor to rich or from a traditional economy to a sophisticated urban one. Economic growth is just a part of development, not the whole. Development, in the real sense, is not only the idea of economic betterment, but also a great human dignity, security, justice, and equality. Development is measured in the overall improvement of the lives of the people. Development journalism basically focuses on:
-         What is the reason behind underdevelopment?
-         Why do development efforts fail?
-         How to do development?
Since development is a multi-dimensional phenomenon, the development journalism has to cover the whole complex and interlocking web of socio-economic activities. It should also work for political and cultural change as per the need of the society. Development journalism requires honest collections, intelligent processing, and interesting presentation of news, views or any other information. Reporters need to work more seriously to get information and skillfully so as to convince the targeted audience.
Development journalism does not follow the traditional concept of bad news is good news. But it does not mean that development reporting should be one-side or propagandist. Development mainstream should also follow the basic norms and values of superficial. Attending only press conferences and writing some paragraphs about a development is project or a speech of a minister on development is not enough to represent the overall notion of development journalism. A development journalist must seek causes and effects of activities related to developmental aspects.
Public Journalism: Public journalism, comparatively a new concept, emerged in the United States following the 1988 presidential elections, insists on journalist ' responsibility to promote civic commitment and citizens' participation in a democratic process. Public journalism believes that journalists should try to improve the quality of public life. It provides a public forum for ordinary citizens to be helped. It contributes on identifying and resolving public problems. Scholars say that public journalists should write and speak from the perspective of ordinary people rather than articulating the viewpoints of political leaders.