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Showing posts with label Development. Show all posts
Showing posts with label Development. Show all posts
SOCIAL CONSTRUCTIONISM
Wednesday, March 12, 2014
Social Construction refers to the
processes by which events, persons, values, and ideas are first defined or
interpreted in a certain way and given value and priority, largely by mass
media, leading to the personal construction of larger pictures of reality.
Here, the ideas of ‘framing’ and ‘schemata’ play their part. This concept is at
the very center of thinking about processes of media influence. The unthinking,
but increasing, promotion by media of nationalism, patriotism, social
conformity and religion could all be interpreted as examples of social
construction. The emphasis is on the media as a reproducer of a selective and
biased view of reality.
As per Berger and Luckman, the notion
of society as an objective reality pressing on individuals is countered with
the alternative (and more liberating) view that the structures, forces, and
ideas of society are created by human beings, continually recreated or
reproduced and also open to challenge and change. There is a general emphasis
on the possibilities for action and also for choices in the understanding of
‘reality’ . Social Reality has to be made and given meaning (interpreted) by
human actors.
Labels: Development, Mass Communication, Meida
Development efforts in Nepal and Media
Development efforts in Nepal and Media
Periodic plans and media in
Nepal
Development, government, and
press in Nepal
Current development
communication scenario in Nepal
"With the overthrow of
the Ranas, Nepal
was ill prepared to meet the challenge of development shared by Third World countries after the Second World War. What it
did not share with many of these countries were the positive legacies of past
colonialism. Nepal had little sense of the outside world, no infrastructure to
support development, and no trained manpower resources. Various foreign
governments were willing to provide aid, but there was no effective indigenous
administration available to determine the country's needs, accept and
distribute this aid. Nepal
was actually able to spend only less than sixty-five per cent of the total
allocated development budgets during the first five year plan period of
1956-61."
Dor Bahadur Bista,
Fatalism and Development, Nepal 's
struggle for Modernization
The first newspaper in Nepal , The
Gorakhapatra, was established in 1901 AD. Even the Broadcasting began in the
country in 1951 with the establishment of the government-owned and operated
Radio Nepal .
However the Kingdom was not entered in the age of planned development by the
time.
It was about three decades ago,
Communication was introduced with high priority in the periodic plan. It was
during fourth five years plan of 2027-2032 B.S or 1971-73 A D. The plan had
emphasized transportation and Communication. The government prioritized the
agenda for the development of transport and communication and 125.20 cores were
allocated for the purpose. During the same plan the government came up with a
national Communications plan (NCP) to improve communication in the government
and corporate sectors. The NCP became a part of the nation's five-year plan and
served to strengthen the country's communication infrastructure.
In fact, a national communication
policy had began to emerge after the overthrow of the autocratic Rana regime in
1951.In the decade that followed, professional organizations such as the Nepal
Journalists Association, private news agencies, the Nepal Sambad Samiti, and
the Sagarmatha Sambad Samiti emerged, and the government appointed the first
press commission. The government recognized the need for using communication
strategies to achieve national development goals. Thus, it set up a ministry of
information and broadcasting.
It is noteworthy, that by the
1980s the government had not clear idea about the role of mass media in
national development. Even though it had been allocating budget for the
transportation and communication. It was continued during the fifth five year
plan of 2032-2037 too.
The years following the 1980s
brought about a communications explosion in Nepal . During this period,
television and computers heralded a new era, marked by modern by modern way of
working and living in households and offices. Around this time, some well-to-do
families in Kathmandu and other urban areas of
Terrain developed an interest in watching Indian television channels.
During the period political
awareness spread to a significant level. It started to interfere in the policy
making process. And that was possible due to the media, which played a role of
medium of dilouge.Changes in press laws in 1981 fostered the development of
small, weekly tabloids, which multiplied more than four-fold from about 90 to
400, in just two years. The private-sector press criticized the authoritarian
political system. In the 1980s, this press exposed the increasing corruption in
the government and brought attention to the discontent.
Role of communications had not
linked properly with development by the1980s.Eventhough, establishment of Radio
Nepal
and publication of newspapers during this time played a significant role to
create political and social awareness in public. During the period from the
1950s till the 1970s, Nepal
relied on traditional system of mass communications for the limited access to
information. It was during the Sixth Plan period (2037-2042) or (1980-1985)
that the feasibility studies on TV broadcasting in Nepal was conducted.
Steps were initiated in 1983
towards establishing a TV channel in Nepal in accordance with the
concept of "Communications for Development." In January 1985, Nepal
Television project was established under the then Ministry of Communications.
In February 1986, NTV project converted in to a corporation.
Sixth plan aimed at improving the
existing means of communication for developing a conducive environment for
social and economic development. It further planned to develop the
communication facilities in such a way that it would enhance the national unity
and integrity as well as maintain a positive image of Nepal and the Nepali
around the world. It also had an ambition of providing at least the basic means
of communication to all parts of the country. It believed that the best use of
the means of communication would be to use it for the promotion and
preservation of the art and culture of the nation.
The Eighth plan recognized
communication as a means to ensure the people's right to know. It aimed to
develop the media sector as an important infrastructure for the development of
the nation. It further aimed to make means of communication reach the rural
areas. Efforts were to be made to make the communication sector economically
and financially independent. During the period government improved the
broadcasting condition of Radio Nepal
and planned to introduce Frequency Modulation (FM) broadcasting system from the
private sector. Total of 5770.0 million was spent in the information and
communication in the Eighth plan period. During the plan, the strategy to
provide common type of communication service to the commoners had adopted and
ensures balanced development of various means of communication.
However there is still some sort
of lacking regarding the coordination among the government, media and
development efforts in the country. The Ninth Plan that was completed in the fiscal
year 2058-59 had mentioned the communication. But it could not do anything
substantial in the area. This plan stressed on the high priority to the proper
development and expansion of the information and the communication sector with
the objectives of extending the communication services to the rural areas
throughout the country, expanding required communication system for the
required infrastructure, assisting in increasing the economic growth rate while
mobilizing the communication sector, alleviating poverty which still remain a
serious challenge to the nation, and eradicating social backwardness.
The Tenth plan, the third planned
document after the restoration of democracy or the first plan in the 21 century
is underway at present. It had commenced in the year 2059-60 with such aims:
- Encouraging private sectors for development and promotion of information technology sector in order to eradicate poverty.
- Developing sustainable and competitive information technology by using modern technology in the rural area.
- Introducing new development programmes in information technology for socio-economic development.
Just before the beginning of the
Tenth plan Nepal
had the following scenario in the Human Development front:
Literacy: 49.2 %
Primary School enrolment: 80.4%
Longevity: 61.9 years
Maternal Mortality: 415 per lac
Total Fertility: 4.1 %
Population Growth: 2.25 %
Delivery Service by trained hand:
13.0 %
Drinking water: 71.61
Human Development Index: 0.466
Communication facilities in Nepal are also
very poor. According to the UNDP Human Development Report, 2003 the country is
in 143 rank of HDI. Telephone, Cellular phone and Internet are available for
13.0, 1 and 2.6 per thousand people respectively. Same condition is prevailing
regarding the mass communication.
Use of information technology by
the media is one of the significant developments in Nepal after the advent of
democratic political system in 1990. But the flow of information as well as
availability of the media throughout the country is still unbalanced. According
to the latest data from Press Council Nepal, number of registered newspaper is
1620. Among them 26 percent is regular. And distribution of these newspapers is
70, 15, 9, 4 and 2 for the mid, eastern, western, mid western and far west
respectively. Among the 52 of lisence holders, 42 FM are operating throughout
the country. Total of 7 TV are presenting Nepali programmes.
One should be able to see an
intensification of an overall trend without denying a past for it.
Underdevelopment in Nepal ,
therefore, has a long history whose roots lie in the continuous, if uneven,
process of peripheralization. If it was the world capitalist power, the British Empire , under whose ausices peripheralization and
underdevelopment marched ahead before 1947, the Indian dominant alliance has
been the immediate motive force in this process in the more recent past as well
as at present. (Mishra 110)
In nutshell, there is still a
room for coordinated role of media and the government for the development
awareness and efforts. As Willbur Scharmme development is impossible
without the right to information of the people, we have miles to go to achieve
such noble goal.
Works Cited:
Mishra, Chaitanya. Development
and Underdevelopment: A Preliminary Sociological Perspective. In James F.
Fisher (Ed) Occasional Papers in Sociology and Anthropology vol 1. Kathmandu : Central Dept. of Sociology and Anthropology
TU, 1987.
Development Support Communication
Development Support
Communication, a term that was coined and popularized by practitioners, was the
response of fieldworkers to the realities in developing countries. With this
term, the emphasis changed from viewing communication as an input toward
greater economic growth to visualizing communication more holistically and as a
support for people's self-determination, especially those at the grassroots.
Erskine Childers, brain behind
this term, describes 'Development Support Communication' as development
planning and implementation in which more adequate action is taken of human
behavioral factors in the design of development projects and their objectives.
Development Support Communication
system continuously emphasizes the appropriate motivation for the on-going
support to sartorial development programmes. In the Development Support
Communication system communication is used for:
Persuasion
Transmission of knowledge and
information
Personal expression
Social and political change
associated with sartorial development as vital instrument for social and
political change
In the development context,
communication strives not only to inform and educate but also to motivate the
people and secure public participation in the growth process. A widespread
understanding of development plans is an essential stage in the public
cooperation for national development. An understanding of the priorities which
govern these plans will enable each person to relate its role to the larger
purposes of the nation as whole. Methods of communication must give people
messages in simple language for understanding. The development plans must be
carried into every home in the language and symbols of the people and expressed
in terms of its common needs and problems. If obstacles are encountered and
things go wrong somewhere people must be informed and acquainted with the steps
taken to set things right. It is and error to be little the capacity of the
common man to find out and accept what is good for improvement. This is the
philosophy of development support communication which was urgently
supported by UNESCO, UNDP, communication scholars and practitioners the world
over.
Development communication was
guided by the organizing principles of the dominant paradigm. Initially, the
emphasis in this approach was on economic growth as the main route to
development. Later, as disenchantment with this notion grew, people-oriented
development variables were included under the umbrella of the paradigm.
Development communication and
development support communication are two different trems.Development
communication communicates development messages to people for betterment of
their economic and social conditions. Whereas development support communication
addresses development planning and the plan of operation for implementation.
|
Development Communication
|
Development Support
Communication
|
|
Structure:
Top-down, Authoritarian
(Subject-Object relationship)
Paradigm:
Dominant paradigm of externally
directed social change
Level:
International and national
Media:
Big media, TV, Radio,
Newspapers
Effects:
To create a climate of
acceptance by beneficiaries for exogenous ideas and innovations
|
Horizontal knowledge-sharing
between participants
(Subject-Subject relationship)
Participatory paradigm of an
endogenously directed quest to maintain control over basic needs
Grassroots, Local
Small media, Video, Film
strips, Traditional media, Group and Interpersonal communication
Create a climate of mutual
understanding between participants
|
Development Support Communication
Development Support
Communication, a term that was coined and popularized by practitioners, was the
response of fieldworkers to the realities in developing countries. With this
term, the emphasis changed from viewing communication as an input toward
greater economic growth to visualizing communication more holistically and as a
support for people's self-determination, especially those at the grassroots.
Erskine Childers, brain behind
this term, describes 'Development Support Communication' as development
planning and implementation in which more adequate action is taken of human
behavioral factors in the design of development projects and their objectives.
Development Support Communication
system continuously emphasizes the appropriate motivation for the on-going
support to sartorial development programmes. In the Development Support
Communication system communication is used for:
Persuasion
Transmission of knowledge and
information
Personal expression
Social and political change
associated with sartorial development as vital instrument for social and
political change
In the development context,
communication strives not only to inform and educate but also to motivate the
people and secure public participation in the growth process. A widespread
understanding of development plans is an essential stage in the public
cooperation for national development. An understanding of the priorities which
govern these plans will enable each person to relate its role to the larger
purposes of the nation as whole. Methods of communication must give people
messages in simple language for understanding. The development plans must be
carried into every home in the language and symbols of the people and expressed
in terms of its common needs and problems. If obstacles are encountered and
things go wrong somewhere people must be informed and acquainted with the steps
taken to set things right. It is and error to be little the capacity of the
common man to find out and accept what is good for improvement. This is the
philosophy of development support communication which was urgently
supported by UNESCO, UNDP, communication scholars and practitioners the world
over.
Development communication was
guided by the organizing principles of the dominant paradigm. Initially, the
emphasis in this approach was on economic growth as the main route to
development. Later, as disenchantment with this notion grew, people-oriented
development variables were included under the umbrella of the paradigm.
Development communication and
development support communication are two different trems.Development
communication communicates development messages to people for betterment of
their economic and social conditions. Whereas development support communication
addresses development planning and the plan of operation for implementation.
|
Development Communication
|
Development Support
Communication
|
|
Structure:
Top-down, Authoritarian
(Subject-Object relationship)
Paradigm:
Dominant paradigm of externally
directed social change
Level:
International and national
Media:
Big media, TV, Radio,
Newspapers
Effects:
To create a climate of
acceptance by beneficiaries for exogenous ideas and innovations
|
Horizontal knowledge-sharing
between participants
(Subject-Subject relationship)
Participatory paradigm of an
endogenously directed quest to maintain control over basic needs
Grassroots, Local
Small media, Video, Film
strips, Traditional media, Group and Interpersonal communication
Create a climate of mutual understanding
between participants
|
Reference:
1. Bista Dor Bahadur, Fatalism and Development Nepal 's
Struggle for Mordernization, Orient Longman, 1991
2. Panday Devendra Raj, Nepal 's Failed
Development Reflections on the Mission
and the Maladies, Nepal
South Asia Centre, April 1999
Labels: Development, Development Journalism
Role of development journalism
Development journalism:
Michael Kunczik states
-"Development journalism proceeds from the normative assumption that the
people affected must be actively involved in the decision making, planning and
implementation of development projects. With that, apart form dissemination of
information, two functions of development journalism is particularly
emphasized: the motivation to active cooperation of the people affected and the
active advocacy of their interests vis a vis planners, respectively the
government.
In "Development and
Communication" published by Friedrich-Ebert-Stiftung, he further
says-" Development journalism is then synonymous with a 'grass roots
approach', that is, it is decentralized and participatory."
P. Sainath, says in the
introduction of his collection of stories from India 's poorest district-'Everybody
loves a good drought', winner of thirteen awards-" The people who
figure in this book represent a huge section of Indian society. One that is
much larger than the 10 per cent of the population who run their lives. But a
section that is beyond the margin of elite vision. And beyond the margins of a
press and media that fail to connect with them."
Localized Approaches
to Development Communication
The relationship between
communication and development can be broadly categorized in two types:
a) Macro societal level
b) Micro level
Macro societal level studies
examine the co-relation between existence or availability of mass media
institutions and various indices of development. Lerner, Schramm and other
communication theorists found high correlation between media participation and
such indices of development as organization, literacy and political
participation.
A UNESCO study (UNESCO, Mass
Media in Developing Countries, Reports and Papers in Mass Communication, 1961,
Paris) found that indicators of national development such as per capita income,
literacy, urbanization and industrialization were correlated with indicators of
a well-developed media infrastructure (e.g. newspaper consumption per person,
daily newspaper circulation per 100 persons, cinema seats per 100 persons and
number of radio sets per 100 persons.) The development of mass media was
clearly related to other developments in the country.
All the studies provide direct
support to the view that a modern mass media system is an important part of
social overhead capital of development.
Mircolevel studies examine
the co-relation between media exposer and modernization variables.
Communication scholars have found significant interrelationship between
communication variables and modernization variables. It is argued that
information of certain kind awakens appetite for new things and new ways of
doing things and mass communication produces demonstration effect.
Other scholars have expressed
that mere availability of any kind of mass media is not likely to be useful for
innovative changes; the information transmitted through media must be
functionally and locally relevant and relates to patterns of content presented
to the audience. Information is perceived as useful, it is applicable,
timely and specific in given situation.
The importance of localized
communication approach is emphasized. Grass roots-based, people-centered
participatory development strategies that emerged in the 1970s proposed a
completely different notion of cultural change distinct from the West to East
diffusion of modern ideas via the mass media suggested by well-intentioned US academics.
Brazilian educator Paulo Freire outlined a new methodology that had illiterate
adults participating actively in the transformation of their world.
In Freire's proposed pedagogy
of the oppressed, the teacher (or media producer) is no longer the authority,
but a learner-cum-teacher: someone who both learns and teaches in dialogue with
other fellow learners-teachers. The dialog-based message design process
proposed in this book tries to approximate the Freirean ideal.
The development programmes must
be local to meet the local needs which vary widely in differing regions and
sub-regions in large developing countries as there is plurality of cultures and
languages.
Communication scholars argue that
a localized approach would enable the communicator to design messages which
will be relevant in terms of utility, timeliness, applicability, specificity,
etc.The localized media approach would tailor message for local conditions.
Such an approach can overcome the constraints of infra-structural reasons and
facilitate two-way communication by allowing greater involvement and
participation of the audience in the communication process.
Labels: Development, Development Journalism
Development Journalism in India
Development
Journalism started in India
with the beginning of this new arena of the mass communication. Wilbur Schramm
was also involved in India
during the initial days of development communication. Schramme's international
activities in the 1950s and 1960s took him to India too. In 1964, he headed a team
of experts who were invited by the Indian government to advice on developing
the infrastructure for mass media communication in India . The Indian Institute of Mass
Communications was established in Delhi
in 1965 with his recommendation. The Institute has been imparting knowledge and
skills on development journalism to the participants from across the third
world.
Television
began in India
as a UNESCO supported educational project in 1959, and grew very slowly in the
1960s.
There is
a long tradition of Development Journalism in India . P. Sainath compailed a
book" Everybody loves a good drought" in 1996 based on a series of
reports he filed for the Times of India from some of the country's poorest
districts. The book, compilation of ten development stories won thirteen
awards.
The
Press Institute of India, an NGO working for media has been publishing
GRASSROOTS, a rural newspaper.
Sensitizing
the Media for Development Issues:
‘Development
Journalism’ focuses on the needs of the poor, the deprived, and the marginalized
and emphasizes their effective participation in developmental planning. Or to
say it slightly elaborately, this kind of journalism motivates the active
participation of the affected people and advocating for their interests, in
place of the views of the policy makers and the planners i.e. the government.
For last
10 years Charkha has been functioning with this concept of journalism as its
model. It has to extent succeeded in generating an interest among a section of
media persons towards people’s issues. But on the whole, the scene still
persists where the mainstream media is not sufficiently focusing grassroots
people’s initiatives and movements. It is for this reason; activists of mass
movements and organizations have initiated efforts for making an interface
possible between mass media and such organizations. One illustrious example
and fruit of such interface is the Narmada
Bachao Andolan. This movement has assumed a nation wide interest not for the
reason that it symbolizes people’s fight against mega dams, but because it
could and is still using mass media in a better and effective way for
highlighting itself in the public eye.
There
was a time when media would reach to movements for reporting it. But
unfortunately now, activists have to do two things simultaneously- carry on
with their movements and write news reports about them and also take those
reports to newspaper offices for favor of publication. The sorcerers of the
mainstream media don’t make any efforts on their own to lend their ears to the
stirrings and upsurges at the grassroots level. Consequently, in situations
where activists are yet to learn to find a place for their issues, failures and
successes in the mainstream media, these remain confined only to their
immediate local surroundings and don’t reach to a wider audience or readership.
Charkha is a modest initiative in making an interface possible between action
at the grassroots level and the mainstream media; an effort for ‘spinning
action into words’.
Charakha
claims that it try to making bridges between people’s issues and the media. If
they are left with no time to reach down to the issues; we can take these to
them. To put it more clearly, we want media’s centralized power to be
decentralized.
Charkha
is precisely working for this kind of decentralization of media and is trying
to do it at various levels. Charkha starts from the Panchayat level. In
Rajasthan, Chattisgarh, U.P., Jharkhand, Uttranchal and Bihar ,
we conduct Writing Workshops at the tehsil and state levels in which social
activists related to Panchayat Raj & Self- governance are given information
about media. For evolving panchayat level media we train these activists in
preparing wall newspapers and also in writing reports etc. for newspapers
panchayat related issues. Local editors and journalists are also invited to
these workshops so that they could familiarize themselves with the ground
realities of a village and in future are willing to include these issues in
their papers. Charkha also conducts Media Workshops for journalists and free
lancers in which the roles of media and people’s issues are the focal point of
discussion. Social activists are given information about the internal
constitution of the media, its way of functioning, pressures on it and its responsibilities;
while media persons get an opportunity for developing a deeper understanding of
people’s issues. In the light of the experiences Charakha have gained in last
ten years reveal that though successes on this path are very difficult to achieve,
but not impossible.
Localized Approaches to Development Communication
The
relationship between communication and development can be broadly categorized
in two types:
a)
Macro societal level
b)
Micro level
Macro
societal level studies examine the
co-relation between existence or availability of mass media institutions and
various indices of development. Lerner, Schramm and other communication
theorists found high correlation between media participation and such indices
of development as organization, literacy and political participation.
A
UNESCO study (UNESCO, Mass Media in Developing Countries, Reports and Papers in
Mass Communication, 1961, Paris) found that indicators of national development
such as per capita income, literacy, urbanization and industrialization were
correlated with indicators of a well-developed media infrastructure (e.g.
newspaper consumption per person, daily newspaper circulation per 100 persons,
cinema seats per 100 persons and number of radio sets per 100 persons.) The
development of mass media was clearly related to other developments in the
country.
All
the studies provide direct support to the view that a modern mass media system
is an important part of social overhead capital of development.
Mircolevel
studies examine the co-relation
between media exposer and modernization variables. Communication scholars have
found significant interrelationship between communication variables and
modernization variables. It is argued that information of certain kind
awakens appetite for new things and new ways of doing things and mass
communication produces demonstration effect.
Other
scholars have expressed that mere availability of any kind of mass media is not
likely to be useful for innovative changes; the information transmitted through
media must be functionally and locally relevant and relates to patterns of
content presented to the audience. Information
is perceived as useful, it is applicable, timely and specific in given
situation.
The
importance of localized communication approach is emphasized. Grass
roots-based, people-centered participatory development strategies that emerged
in the 1970s proposed a completely different notion of cultural change distinct
from the West to East diffusion of modern ideas via the mass media suggested by
well-intentioned US
academics. Brazilian educator Paulo Freire outlined a new methodology that had
illiterate adults participating actively in the transformation of their world.
In
Freire's proposed pedagogy of the oppressed, the teacher (or media producer)
is no longer the authority, but a learner-cum-teacher: someone who both learns
and teaches in dialogue with other fellow learners-teachers. The
dialog-based message design process proposed in this book tries to approximate
the Freirean ideal.
The
development programmes must be local to meet the local needs which vary widely
in differing regions and sub-regions in large developing countries as there is
plurality of cultures and languages.
Communication scholars argue that
a localized approach would enable the communicator to design messages which
will be relevant in terms of utility, timeliness, applicability, specificity,
etc.The localized media approach would tailor message for local conditions.
Such an approach can overcome the constraints of infra-structural reasons and
facilitate two-way communication by allowing greater involvement and
participation of the audience in the communication process.
Development Journalism in Third World
Cultural Globalization or
Cultural Imperialism:
In Latin
America , a school of thought defined the failure of Third World development in terms of dependency.
Dependency theory viewed the world as a single system and found "imperial
centers", notably the United
States , which controlled the flow of goods,
services, and capital between themselves and nations on the periphery of the
system. Economic development at the periphery, which included most of the Third World , was used to strengthen the dominance of the
center nations and to maintain the peripheral nation's position of dependence.
In this theory which sees
Communication as Imperialism, twentieth century multinational of
transnational corporations (MNCs or TNCs) performed the same functions as
eighteen and nineteenth century imperial armies. It was the MNCs and TNCs that
came, saw, and conquered through the manipulation of wants, needs, and desires
and made the Third World believe that
development could come only through the continuation of the existing global
system.
Because dependency theory argued
that domination was maintained through persuasion rather than armies, mass
media or communication. TNCs-were especially important. The articulation of a
cultural/information imperialism component of dependency theory was the work of
a North American, Herbert Schiller. His explanation of cultural domination in
the early 1970s spread from his home base at the University of California
at San Diego to
universities, development centers, and occasionally even government offices at
around the world. His influence seemed to expand even as American economy and
military power declined in the 1970s because he argued that the West,
especially the United States, was all-powerful in information, the coin of the
new information age, and that information was increasingly the business of the
MNC's and Tic's.
Dependency theory and its
corollaries also relieved people and Third World
governments from responsibility for their actions. Why were
"Dallas" and Disney cartoons as popular in the Third
World as they were in the United States ? Not because of the
universal appeal of fantasy programming, but because the communication TNCs
first created the demand for it, then sold the programs to satisfy the demand.
Why did Third World countries rely so
heavily on the Western news agencies? Not because the Western agency files were
fast, reliable, and interesting, but because the TNCs that controlled the news
prevented the development of alternative organizations to challenge their
hegemony.
Development Economics
Monday, March 10, 2014
The development strategies and
policies depend on three factors: Development Economics, Development
Administration and Development Communication.
Devcom believes that future is
built as a result of interactions between people and socio-economic and
technological possibilities. Once we gain a deeper understanding of the
directions of change, we may define with greater measure of confidence our
feasible region of action as shown in figure. (Narula 19)

Labels: Development, Development Journalism, Intl Docs
Role of Communication in Development:
Mass Media may create general
awareness and facilitate development of appropriate attitudes; however their
input must be meaningful. Mass media messages cannot be disseminated without
human interaction: there is little doubt that people do learn from mass media,
but to be translated into action these learning require support form various
forms of interpersonal communication and on-the-spot support.
Uma Narula in 'Development
Communication Theory and Practices' says-"Role of communication has been a
subject of considerable speculation in development theory." She has
broadly presented three schools of thoughts in this regard:
First: Those (including classical
and neoclassical economists) who consider communication as an infrastructure in
the process of development and therefore view it as a precondition for economic
growth.
Second: Those theorist mostly
non-economists who view communication as critical or integral factor in the
process of social change and modernization.
Third: Those researchers
primarily social psychologists focusing on micro-system and media effects who
consider communication as residual factor in the process of social change; to
be studied on its own without much prejudice to its role in the developmental
process.
They see communication as
remaining factor in the process of social change like a substance or product
left over after a chemical reaction.
As Mazid Tehranian argued,
various theories have contributed to development and communication
perspectives:
Theories of steady growth
concern themselves primarily with stable growth in industrial society where
principles of development are already institutionlised.They do not tell us how
to start a process of development where it does not exist.
Dualistic theories emerged
out of experience of colonialism and focused on problems of underdevelopment.
Balanced vs unbalanced
theories emphasized the two alternative requirements of economic growth under
the conditions of underdevelopment.
Enterpreneurial theories of
growth emphasize the role of an economic elite. Human capital investment
theories lay stress on education and research as the mainsprings of development
process.
Marxian model of development
considers communication as an integral though not decisive part of development
process.
Theories of differentiation
focus on the differentiation of social structures and functions as the key
variable for development process.
Elite theories focus on the
role of elites intellectual, political and business as of paramount importance
in the process of social change in the developing countries.
Social mobilization theories
focus on development policy related topics as the role of information in
development decision making, the role of social communication in nationalism
and participation, rate of mass media in psychic mobility, cognitive
flexibility, and empathy, the role of communication and control in the crisis
of development, dysfunctional role of mass communication, the multiplier effect
of mass media in social mobilization, and the role of modern values in
mobilization support for development.
The diffusion theorists
consider process of development as spread of innovations. They focus on
material, social, cultural and spatial diffusions.
In summary, international
development theorists and practitioners have conceptualized development from
various perspectives such as social change, modernization, progress,
alternations in life-styles. But all the perspectives have encompassed
'growth'-the economic growth, viz industrial and agrarian growth; social
growth, viz structural and value change.
Communication is significant
component to achieve development effectively.
Three important handicaps to
the development of an effective communications network in developing countries
merit careful analysis.
First, there persists a
considerable gap between the small modernizing elite and the large mass of
tradition bound people. In some developing countries, the modernizers are
out-numbered by the conservative traditional elite; in many, the latter may not
be overtly strong, but its power to upset the position of the modernizers in a
crisis cannot be underrated.
Second, the traditional
communication networks in these countries are still strong; and the modern
media of mass communication are poorly developed, A high rate of illiteracy
precludes the wide utilization of books, magazines, and newspapers as
instruments of communication. To the poor, the wireless continues to remain a
remote and unobtainable luxury.
Third, there is very little
scientific knowledge regarding the communication situation in the
underdeveloped countries. Traditional channels of communication in these
societies have not been clearly identified, nor is there much scientific
information on the "opinion leaders" who have a seminal role in the
dissemination of ideas and adoption of new practices. Even in respect to the
mass media, little is known about their penetration and influence. ( Dube
215-216)
The case for developmental
uses of communication has been argued persuasively and convincingly. First,
communication helps to enlarge mental horizons. Second, it can be used to raise
levels of aspiration. Third, through communication attention can be focused on
problems having a bearing on contemporary developmental context. Fourth, it can
be effectively employed to build consensus on the new economic and cultural
goals and on the instrumentalities of achieving them. Fifth, through
imaginative communication experimentation can be encouraged and knowledge
relating to their success and/or failure can be widely diffused. Sixth, it can
also be utilized to teach specific skills and techniques. In sum, communication
can play a powerful role in nation building and development and contribute
significantly to bringing about social change in the desired direction.
(Dube 256)
Labels: Development, Development Journalism
Development Journalism
Wednesday, November 21, 2012
Development journalism is a part
of development communication. It is relatively a new concept emerged in Third
world countries. In the post colonial era, after World War II, when a number or
countries became independent, they observed that western media were not
interested in the development activities launched massively by developing
countries. Instead, developing countries realized that the powerful media based
on west always presented the darker side of life-such as corruption, assassination,
coups, disaster, war etc.-in their news coverage as if nothing good occurs in
these countries. This type of western-media-behavior seriously troubled
communication experts and media practitioners of the Third
World countries and enforced them to derive an alternative
communication model. As a result,
development journalism emerged in the 1960s. The concept of development journalism
was presented by Hong Kong residential British
media scholar Yalan Chaley.
Development journalism is a particular
branch of journalism that insists on the speedy transformation of a country
from poverty to a dynamic state of economic growth, and makes possible greater
economic and social equality, and the larger fulfillment of human potential.
The purpose of developments journalism is to create a sense that development
can be nobody's gift but the result of one's own labor.
Development is not only the
passage from the poor to rich or from a traditional economy to a sophisticated
urban one. Economic growth is just a part of development, not the whole.
Development, in the real sense, is not only the idea of economic betterment,
but also a great human dignity, security, justice, and equality. Development is
measured in the overall improvement of the lives of the people. Development
journalism basically focuses on:
- What is the reason behind
underdevelopment?
- Why do development efforts fail?
- How to do development?
Since development is a
multi-dimensional phenomenon, the development journalism has to cover the whole
complex and interlocking web of socio-economic activities. It should also work
for political and cultural change as per the need of the society. Development
journalism requires honest collections, intelligent processing, and interesting
presentation of news, views or any other information. Reporters need to work
more seriously to get information and skillfully so as to convince the targeted
audience.
Development journalism does not
follow the traditional concept of bad news is good news. But it does not mean
that development reporting should be one-side or propagandist. Development
mainstream should also follow the basic norms and values of superficial.
Attending only press conferences and writing some paragraphs about a development
is project or a speech of a minister on development is not enough to represent
the overall notion of development journalism. A development journalist must
seek causes and effects of activities related to developmental aspects.
Public Journalism: Public journalism,
comparatively a new concept, emerged in the United States following the 1988
presidential elections, insists on journalist ' responsibility to promote civic
commitment and citizens' participation in a democratic process. Public
journalism believes that journalists should try to improve the quality of
public life. It provides a public forum for ordinary citizens to be helped. It
contributes on identifying and resolving public problems. Scholars say that
public journalists should write and speak from the perspective of ordinary
people rather than articulating the viewpoints of political leaders.