Development Motivation

Development motivation for participation is identified with the demands of the people made on the government for satisfying development needs, individual initiated and community initiated development participation and above all, the actual participation in local development activities in the past, present and the initiative to participate in the future. The degree of involvement is identified by the frequency with which people discuss development.

The low development achievement can be reduced or eliminated by factors affecting the motivation of the people. According to Uma Narula (Development Communication Theory and Practice) the motivational force in development may be the psychological arousal of the people by the development awareness and discontentment with the on-going development programmes.

Works Cited:

A Guide to Improving Communication in Mine Risk Education Programme. Geneva International Centre for Humanitarian Demining, Geneva: March 2004.

Dube SC.Tradition and Development. Delhi: Vikas Publishing House Pvt Ltd,1994.

Gudykunst William B.& Mody Bella. Handbook of International and Intercultural Communication. London: Sage, 2002.